Zespri’s Taste the Obsession consumer campaign generated over 1 billion impressions and boosted new household usage of SunGold kiwifruit.
David Oppenheimer and Company is voluntarily recalling from the market all one-pound clamshells of organic green kiwifruit described below because they have the potential to be contaminated with Listeria monocytogenes.
Zespri takes its Taste the Obsession consumer campaign to a whole new level by offering consumers a chance to win a trip to New Zealand to visit their orchards and meet the passionate growers who are obsessed with growing the best-tasting kiwifruit.
Zespri Kiwifruit is the fastest growing fruit in the fruit bowl and to continue this positive momentum in the market, Zespri is appointing Darren LaMothe as the new general manager to oversee North American operations.
With more than 8,000 tons shipped to North America through Week 20, the Chilean Kiwifruit season is underway.
Retailers have been meeting with Zespri’s account managers to plan promotions and set display programs in anticipation of another successful season.
Zespri’s account managers will be at booth 621 to meet with retailers during the SEPC Southern Exposure trade show in Orlando, Florida March 2-4, 2023.
USDA announced today it has modified the handling regulations prescribed under the federal marketing order for kiwifruit grown in California.
Reedley, CA-based grower/packer/shipper, Kliewer Farms LLC (Kliewer) announces a successful postharvest trial with Chicago-based shelf-life extension tech developer, Hazel Technologies, using the Hazel 100 sachet on the company’s exclusive kiwifruit variety, Mega Kiwi.
As the highly anticipated, in-person IFPA Global Produce & Floral Show opens its doors October 27-29th to industry professionals, retailers can stop by the redesigned Zespri booth to meet with regional and international staff and learn how Zespri SunGold Kiwi is driving the category to new levels.