BrandStorm 2020 to feature author, TEDx speaker, on authenticity

PRESS RELEASE WASHINGTON, D.C. (October 3, 2019) – Dr. Todd Dewett, one of the world’s most watched leadership personalities and authenticity experts, will deliver the opening keynote during BrandStorm™ 2020, on Tuesday, February 11 in Austin, TX.

A best-selling author at LinkedIn Learning, a TEDx speaker, and an Inc. Magazine Top 100 leadership speaker, Todd will share his decades of research and business experience that helped him realize that too many people, teams, and companies, lacked one key ingredient: authenticity.

“Authenticity is paramount to effective brand marketing,” said Mary Coppola, Vice President of Marketing & Communications, United Fresh BB #:145458. “We’re excited for Dr. Dewett to inspire the produce marketing community at BrandStorm, where attendees will learn to leverage the power of authenticity in their own day-to-day business and personal interactions.”

After beginning his career with Andersen Consulting and Ernst & Young, Todd completed his PhD in Organizational Behavior at Texas A&M University and enjoyed a career as an award-winning professor and scholar. He has most recently addressed brand clients such as, Microsoft, ExxonMobil, Pepsi, Boeing, General Electric and Caterpillar.

United Fresh’s fifth annual BrandStorm, February 10-12, 2020, will take place in Austin, TX. Held at the University of Texas at Austin’s AT&T Hotel and Conference Center, the event boasts the only annual opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.

United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. Attendees can register here: www.unitedfreshbrandstorm.org.

United Fresh 2020 Conference & Expo exhibiting companies can once again send a first-time BrandStorm attendee for free as part of the 2020 Exhibitor Value Package. Take advantage of this opportunity by contacting John Toner, United Fresh’s Vice President of Convention & Industry Collaboration at 202-303-3424.
For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola, United Fresh’s Vice President, Marketing & Communications at 202-303-3425.

About United Fresh Produce Association
Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. Through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption. For more information, visit www.unitedfresh.org or call 202-303-3400.

NEWS RELEASE For Immediate Release, October 3, 2019
Contact: Mary Coppola
mcoppola@unitedfresh.org
202-303-3425