PRESS RELEASE: Los Alamitos, CA (August 2019) – To help create additional display space and make merchandising easy for grocers and shoppers, Frieda’s BB #:127169 will be offering new, easy-to-assemble shippers just in time for the holiday season.
Starting in October, Frieda’s will offer two holiday shippers: a 3-tiered unit to display multiple holiday items and a high-graphic display-bin for merchandising Stokes Purple® Sweet Potatoes. The 3-tiered display creates a one-stop, trade-up center for consumers. The high-graphic bin highlights Frieda’s seasonal favorite Stokes Purple® sweet potato pie with maple whipped cream, prompting shoppers to stop and take a picture of the ingredient list, thus eliminating the need for tear pads. Both shippers will be offered free of charge with clients’ holiday orders.
Popular products that display well with the shippers and are trending with consumers include destination items like Stokes Purple® sweet potatoes, colored cauliflower and Sunchokes®, as well as flavorful cooking essentials such as Meyer lemons, Cipollini onions and shallots.
To increase your stores’ sales, contact Frieda’s now to pre-book your orders for the new holiday shippers, with shipments starting in early October.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.