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Publix opens third GreenWise Market

greenwise market

LAKELAND, Fla.–(BUSINESS WIRE)–The third new-concept GreenWise Market opened today in Mountain Brook, Alabama, in a former Western Market location.

“While the location of our GreenWise Market is familiar to the residents of Mountain Brook, we believe they will be pleasantly surprised by the changes we have made,” said Publix President Kevin Murphy. “We look forward to sharing the GreenWise experience and helping our customers discover unique and trendy products.”

MAP: Click on the icons to see open locations (black) and planned openings for 2019 (green).

GreenWise Market is a specialty, natural and organic store featuring a curated selection of unique, local and organic items, including in-house smoked meats, in-house made sausages and signature fresh-popped kettle corn. Customers will enjoy a large selection of grab-and-go, ready-to-heat and ready-to-eat meal options, as well as a seating area. In addition, the POURS department sells coffee, tea, smoothie or kombucha for customers to carry as they shop. A separate beverage counter in the FINDS department will sell samples of select beer and wine options. The store also includes a large-scale photographic mural by local artist Jamie Carnathan. The abstract panels feature layered photos of the surrounding area.

The first new-concept GreenWise Market opened in Tallahassee, Florida, in October 2018, and the second location opened last month in Mount Pleasant, South Carolina. Seven additional locations have been announced, and three of those are expected to open this year. The company continues to look for additional GreenWise Market locations throughout its operating area. Customers may sign up for GreenWise Market REWARDS to receive personalized offers.

GreenWise Market is a banner owned and operated by Publix Super Markets Inc., BB #:110909 a privately owned Fortune 100 company with 2018 sales of $36.1 billion. Publix operates more than 1,200 grocery stores throughout seven states in the Southeast. For more information about GreenWise Market, visit For more information about Publix, visit

Maria Brous
(863) 680-5339