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Holland Super Hots arrive early – merchandise with coconuts for Memorial Day displays

The super-hot pepper season has arrived early this year. Peppers like ghost, carolina reaper and trinidad scorpion are coloring up on plants and getting ready to land in your produce department, just in time for Memorial Day displays.

“Super-hot peppers have become a cult favorite in recent years” says Alex Berkley, sales manager at Frieda’s specialty produce. “We are seeing their arrival from Holland earlier than last year, which is perfect timing to add them to ‘chill & grill’ displays and merchandise with summer favorites like watermelon and refreshing young coconuts, on ice. In fact, according to a recent study by C + R Research in partnership with Frieda’s, 35% of shoppers say they are more likely to shop at YOUR store if you sell young coconuts.”

Don’t just stop there. Entice shoppers to celebrate Memorial Day (and the whole summer) by adding to your summer displays. “With Memorial Day serving as the kickoff to the summer grilling season, we encourage retailers to add new grilling favorites to their summer sets, including Stokes Purple® sweet potatoes, colored cauliflower, shishito peppers and graffiti eggplant,” says Berkley.

Call your Frieda’s account manager today for merchandising solutions that inspire your shoppers’ summer holiday celebrations.

Source: 2019. C+R Research Omnibus Survey. Sample size of 1,000 people. Representative of total U.S. demographics.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.

Contact: Sophia Jackson,