You trust Blue Book Services for unparalleled credit rating, marketing, and business information on companies throughout the produce supply chain. So you shouldn’t be surprised we’ve joined Blue Book to significantly expand its media coverage, especially to the produce retail market, to build on 117 years of industry commitment and leadership.
We hope you’re familiar with some of our work: 22 years (10 as editor in chief) at The Packer for Greg and 13 years (nearly the last decade as editor of Produce Retailer) for Pamela.
We’ve seen the produce and retail industry grow and change during this time. Consumers are buying differently; they now have computers in their pocket and this changes go-to-market strategies for every produce business.
Likewise, media consumption has changed from the days of network television news and daily newspapers to news anytime from anywhere on multiple media platforms. In this way, we expect to deliver produce and retail analysis the way you want it—print, digital, video, or social media.
At the same time, some things have not changed. The produce industry is one of personal relationships. Produce is perishable. Trust is critical, it’s earned over the course of years—and can be lost in an instant. With this in mind, we’re proud to join such a trustworthy and respected organization. Blue Book has always made its values clear: integrity, respect, teamwork, innovation, and service.
We’re confident we can demonstrate all of these qualities to the industry through our expanded media coverage in the months to come.
When this exciting news was shared with the industry in July, Blue Book CEO Jim Carr said, “We welcome Greg and Pamela and we’re confident their knowledge, integrity, and experience will prove a good strategic fit for Blue Book and ultimately, a win for the fresh produce industry.”
We look forward to continuing to work with you, delivering news and analysis to better operate in the produce and retail industries!