And while competition has always been the hallmark of the U.S. free market economy, with businesses of all types and sizes vying for success, sometimes partnering with others will boost a commodity group’s opportunities for success.
Marketing orders and agreements are flexible enough to fix situations now and to position commodity groups for future accomplishments. They can create efficiencies in marketing specialty crops, and make the industry more profitable as a whole, strengthening the economic foundation of rural communities. Through these programs, the USDA continues to “help farmers help themselves” and supports the Agricultural Marketing Service’s mission.