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Fast Lane to the Future

High-tech tools help maintain on-time deliveries and boost shelf life
cars and trucks on road

Big data is big business, and for anyone in the shipping business, accuracy is critical—as is the ability to make sure everyone throughout the supply chain can get the same information at the same time.

Connectivity and access
In a recent survey by Bain Capital, only 19 percent of companies had consistent access to high-quality data, and only 4 percent had the right people, tools, and intent to “draw meaningful insight” from the data or act on it. This is where data management software comes in.

Data management software can provide increased connectivity for all users, with automatically generated weekly updates, and a cloud-based server that allows users mobility instead of keeping them chained to the office. It can also save time and money by maximizing access to data at every point in the stream, as well as making the entire supply chain more visible to all involved parties.

Reno, NV-based Progistix Worldwide, Inc. is responsible for FreightFlow, cloud-based software currently in beta testing that aims to cut through many of the traditional problems associated with data access and management.

“The problem with a lot of technology is that it’s fragmented,” comments Progistix chief executive officer Bud Floyd. “You have people using legacy systems, you have hardware that doesn’t communicate well with standard industry tools, and you have updates that cost a lot of money, slow down your system, and aren’t going to get the same information to everyone in your supply chain.”

This and other cloud-based systems have the advantage of making access to data—so critical in an age where a company is only as good as the information it can give and get—more flexible, available, and thorough. Cloud-based solutions also free up server space, reduce the cost of memory and the need for elaborate infrastructures and technical support, and increase security, as well as decreasing the risk of data loss in the event of theft or damage.

Connecting carriers with loads
The Silvaris Corporation, headquartered in Seattle, WA offers another way of putting big data to work for shippers via their FreightConnect service. Using a large database of qualified produce carriers, the program offers companies the ability to search, select, and monitor carriers.

FreightConnect is a cloud-based service and offers a great deal of flexibility to users. “You can post unlimited loads and reach more potential truckers,” explains Silvaris front-end web designer Denton Ward. “Carriers will be able to view your load requirements and contact you immediately; users can also find new trucking partners with over 80 different filters, so you can quickly find carriers that meet your needs,” he says.

“We update over 1.5 million records every 24 hours, with data from all relevant Department of Transportation carrier tracking websites,” adds Ward.

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