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Retail Reflections

Winning strategies in the new world

It is also important to have an employee base that accurately reflects your shoppers. Who knows what millennials are thinking better than millennial employees? The same can be said for your foodies, older customers, and shoppers with health conditions. Listen to what your employees are saying, they can be a very valuable tool.

Winning in the new retail world is about making good financial decisions, hiring better people, and pinpointing your marketing to the groups who shop at your stores. Embracing sustainability and millennials are two wonderful strategies to compete and succeed in the new world.


Don Goodwin is the owner of Minnesota-based Golden Sun Marketing. He formed Golden Sun Marketing in 2004 after working for Target Corporation and spearheading the launch of its produce strategy. Golden Sun Marketing provides strategy, marketing, and business development for the fresh produce supply chain from seed to retail.