Top 10 Blunders #10 – Overestimating Internal Expertise

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Over time, supplier networks expand to growers in other regions and countries, regulation becomes more cumbersome, …

Top 10 Blunders #9 – Resisting Change

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“That’s the way we’ve always done it” and “that will never work” are two perspectives that …

Top 10 Blunders #8 – Haphazardly Implementing Technology

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There is a dizzying array of technology available to help manage the fresh produce supply chain. …

Top 10 Blunders #7 – Disregarding Transportation Market Realities

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The current state of the transportation marketplace is unlike anything seen in the last two decades. …

Top 10 Blunders #6 – Blindly Chasing Revenue

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While it is understandable for any company to be on a continuous quest for revenue, it …

Top 10 Blunders #5 – Treating All Customers Equally

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Marketing lore tells us that the customer is king and always right. Such naive theories can …

Top 10 Blunders #4 – Ignoring Forecasts

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With the growth of technology in produce supply chains, there is a greater volume of data …

Top 10 Blunders #3 – Too Many or Too Few Suppliers

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While strong supplier-customer relationship development is a laudable supply chain goal, it is not realistic at …

Top 10 Blunders #2 – Failing to Collaborate

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The silo mentality extends beyond individual organizations A traditional us-versus-them mentality impedes supply chain coordination and …

Top 10 Blunders #1 – Operating in Silos

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Far too many organizations operate on a functional basis. Transportation, inventory management, and order fulfillment activities …