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Good Foods GUAC-a-RITA: the ultimate sip and dip experience

- General News
Good Foods, a leader in better-for-you dips and guacamole, has combined two quintessential summertime treats – guacamole and margaritas – in one with the launch of the GUAC-a-RITA.

The advent of livestreaming sales in the U.S.

- Analysis
I know what influencers are. But barely. These are online personalities you trust (for whatever reason) to advise you to buy products of some sort or another.

Kaitlyn Thornton is telling our story on social media

- Featured
I don’t remember the first time I heard someone in agriculture say that “we should be telling our story,” but it was long before Kaitlyn Thornton was born.

What the ‘Tariq the Corn Kid’s’ deal with Green Giant should tell you about social media  

- Produce with Pamela
Tariq the “Corn Kid” got a deal with Green Giant, and I’m not surprised.

California Avocado Commission engages consumers on social media

- General News
For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience.

Stemilt launches program to increase social media engagement

- General News
Stemilt launched its new Crisp Collaborators program which includes partnerships with 13 social media influencers who will create ongoing content for the Stemilt brand across the U.S. Stemilt kicked off the year-long program with a group video call and shipments of fresh Stemilt apples and fruity swag.

Berries are top trending fruit for Memorial Day

- General News
A recent social media and web analysis of fruit-based recipes highlights the fact that the most fashionable food is red, white and blue with berries marking the most popular online fruit across the United States for Memorial Day.

PBH celebrates produce growers in June campaign

- General News
During June, the Produce for Better Health Foundation will visit fruit and veggie farms across the nation and take a closer look at the passion and commitment farmers and growers have for fruits and veggies, highlighting why they are at the root of the food we enjoy every day.

Fruits from Chile Facebook hits 1 million milestone

- General News
The Fruits from Chile Facebook page recently reached a new milestone, surpassing one million fans.

Care in Crisis: Social Media

- Blue Book Services
In Blue Book Services “Care in Crisis” video No. 12, Jeff Lair, Blue Book’s Marketing Director, highlights the value of social media in a produce company’s strategic marketing plan with Greg Johnson, Director of Media Development.