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Pure Flavor to debut new tomato, melon at IFPA Global Show

- General News
As consumers continue to look for unique snacking options to fuel their busy lives, Pure Flavor’s innovation pipeline is again yielding fresh results that are injecting new life into the category.

Pure Flavor acquires CEA grower MightyVine

- General News
Continuing its growth path fueling significant plans for expansion, Pure Flavor announces the acquisition of MightyVine, a leading Midwest CEA Tomato grower & brand in Rochelle, IL, to add to its expanding portfolio of greenhouses and distribution centres.

Pure Flavor’s Spring eMagazine explores greenhouse power

- General News
April showers may bring May flowers but this spring, Pure Flavor is focused on sharing the power of greenhouse growing year-round in the brands quarterly Live Deliciously eMagazine.

Pure Flavor celebrates ‘National Snack Day’ with week-long snackathon

- General News
Pure Flavor is celebrating the flavor, nutrition, and fun of healthy snacking with a week-long campaign leading up to National Snack Day on Saturday, March 4th.

Pure Flavor adds industry veteran to leadership team

- General News
With significant growth & expansion at the forefront of the company’s strategic plan, Pure Flavor is pleased to announce the addition of produce industry veteran Joe Sbrocchi to the company’s leadership team as Senior Vice-President, Business Development & Strategy.

Pure Flavor acquires DeTemporada Farms

- General News
With tremendous year over year growth fueling significant plans for expansion, greenhouse fruit & vegetable company Pure Flavor announced the acquisition of DeTemporada Farms, a 25-acre greenhouse Bell Pepper farm located in Merlin, ON.

Pure Flavor receives FMI’s Gold Plate Award

- General News
With the holiday season in full swing, the FMI Foundation recently announced their 2022 Gold Plate Award winners via livestream earlier this week, highlighting outstanding family meal programs implemented by the food industry and community organizations.

Pure Flavor’s ‘Eat Well’ campaign focused on families

- General News
Fresh ingredients can be part of the mix as we reunite and come together with family & friends this Thanksgiving.

Pure Flavor adds greenhouse grown canary melons

- General News
After the successful launch of Solara, North America’s first commercial greenhouse grown melon in May 2022, Pure Flavor is set to unveil Alonna Canary Melons at the upcoming IFPA Global Produce & Floral Show in Orlando, October 27-29.

Pure Flavor participates in National Family Meals month

- General News
What is a better cause than helping families gather around the table and be a part of the magic that happens during family mealtime?