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MountainKing partners with Pioneer Gravy mixes for November promotion

- General News
MountainKing Potatoes is pairing its high-flavor Butter Russets with Pioneer, the longtime maker of rich, flavorful gravy mixes, to create a retail promotion ideal for shoppers preparing popular fall-time dishes.

Farmworker Awareness Week continues to grow with EFI tools

- General News
Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers, and consumer groups, wrapped up its second successful year of promoting Farmworker Awareness Week after generating more than 1.5 million social impressions and catching the attention of politicians, government agencies and businesses.

G&R Farms set for 2nd annual Season of Giving retail promotion campaign

- General News
Back by popular demand, G&R Farms brings back its “Season of Giving” retail promotion for its sophomore year.

NAPAR’s annual golf tournament is scheduled for May

- General News
NAPAR’s annual golf tournament honoring the memory of produce industry leader Pete Class, the former CEO of the Class Produce Group, is scheduled for Saturday, May 8, 2021.

G&R Farms partners retailers for Season of Giving promotion

- General News
In an effort to give back during the holiday season, G&R Farms has partnered with Costco and Schnucks Supermarkets in a new annual promotion entitled “Season of Giving.”

Avocados From Mexico signs Troy Aikman, Erin Andrews for football themed promotions

- General News
Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S., is launching a campaign kickoff with sportscasters, Troy Aikman and Erin Andrews, to inspire shoppers to take their love of game day guac to the next level.

Mushroom Council celebrates mushroom month’s 30th anniversary

- General News
With consumer demand for mushrooms high at grocery stores throughout the year, the Mushroom Council will encourage consumers to celebrate mushrooms every day of September, the 30th anniversary of National Mushroom Month, by enjoying a #MushroomADay.

Avocados From Mexico releases fall promotion plan

- General News
Avocados From Mexico, the No. 1 selling brand of Avocados in the U.S., is kicking off the fall season with two new and exciting promotional campaigns designed to elevate engagement and increase basket ring within grocery stores.

Good Foods launches “Back to the Books” consumer sweepstakes

- General News
Good Foods, a category leader of plant based dips and good-for-you products, announces the launch of “Back to the Books” sweepstakes now through October 9 to celebrate good foods and classroom heroes during a different back-to-school season.