Village Farms is pleased to take part once again in the annual effort with Produce for Kids, and its valued retail partner Publix, in support of Feeding America.
Produce partners of the campaign are featured on the back of the produce teams’ T-shirts and teams are directing shoppers to make note of those produce companies who are giving back to their community.
Healthy Family Project wrapped 2020 raising $210,780 through cause marketing programs focused on living a healthy lifestyle and inching ever further passed the $7 million raised milestone.
In an effort to expand its mission to create a healthier generation, Produce for Kids®’ consumer-facing brand is changing to Healthy Family Project.
The program, now in its seventh year, has reworked its typical back-to-school messaging and content, developed new lunchbox inspiration and pulled together resources around distance learning and mental health to better serve families.
Newly designed Produce for Kids campaign signage appeared in produce departments at Publix Super Markets this July launching the bi-annual campaign centered around consumption of produce and eating nutritious produce as a family.
It's time to remind consumers that fresh produce has a better shelf life than people give it credit for.
As a Guiding Partner of Feeding America, Produce for Kids’ Stock the Food Pantries will serve as a source to funnel monetary donations direct to the COVID-19 Response Fund.
This year’s program had a new mission, calling on families to showcase how they power their lunchbox by posting their photos using the hashtag #PowerYourLunchbox on social media. The hashtag alone garnered over 42 million impressions over the course of the campaign.
Are you Team Pumpkin Spice or Team Apple Pie Spice? Fall brings some of the most anticipated flavors of the year, but how can we bring that excitement from the coffee shop to the produce department?