The Publix Produce for Kids cause marketing campaign wrapped on June 28 with 13 produce partners providing 852,000 meals to the 35 Feeding America member food banks in the Publix market area.
Military Produce Group and Healthy Family Project celebrated the seventh annual Produce for Kids campaign in a big way with in-person and virtual events, produce department signage, and ads revolving around The Month of the Military Child.
During the month of March, Healthy Family Project aligned with health-conscious brands and more than 400 retail dietitians at 52 retailers as well as school nutrition directors in more than 100 schools for this year’s annual Mission for Nutrition.
Cause marketing buzz continues around programs that have raised $7.3 million for families in need.
In 2021, Healthy Family Project implemented refreshed signage in 3,848 grocery stores, surpassed 30,000 unique downloads of the Healthy Family Project podcast, produced 15 Live cooking classes with the organization’s junior chefs and saw more than a half million website visits to healthyfamilyproject.com.
Through November, produce suppliers will be highlighted in targeted social media content and a Healthy Family Project enewsletter campaign.
Zespri is reaching out to retailers and to the produce trade industry for support in their social and influencer engagement activity as part of No Kid Hungry’s “Rebuilding” campaign.
Produce for Kids is celebrating 19 years working with Publix and its produce suppliers to implement the cause-marketing campaign which has raised more than $3.4 million for local families in need.
The United Fresh Start Foundation will host a “Back to School with Fruits and Veggies” Discussion Series the week of July 26-30.
Village Farms is pleased to take part once again in the annual effort with Produce for Kids, and its valued retail partner Publix, in support of Feeding America.