The third annual National Fruits & Veggies Month (NFVM) campaign from the Produce for Better Health Foundation has officially wrapped and like previous campaigns, saw sweet success.
'Food Rooted in a Better Mood' really does resonate with consumers, said Wendy Reinhardt Kapsak, President & CEO of PBH, about its theme for its ambassador virtual event.
The Produce for Better Health Foundation (PBH) is convening an intimate virtual influencer event to satisfy the strong desire for meaningful, memorable connectivity among industry and those that inspire consumers’ fruit and vegetable consumption behaviors.
Get your passports ready and your suitcases packed! The Produce for Better Health Foundation (PBH) is inviting everyone to use their imagination and join the Have A Plant Movement for a trip around the globe this September for National Fruits & Veggies Month (NFVM).
The Produce for Better Health Foundation has teamed up with Kroger Health to bring together two nutrient-rich foods – berries and eggs – for better health and happiness this fall. In partnership with the American Egg Board’s Egg Nutrition Center (ENC) and Naturipe Farms, PBH continues its Powerful Produce Pairings program through omni-channel retail promotions this August.
The Produce for Better Health Foundation is looking ahead to September to ensure its third annual National Fruits & Veggies Month celebration is poised for success.
During June, the Produce for Better Health Foundation will visit fruit and veggie farms across the nation and take a closer look at the passion and commitment farmers and growers have for fruits and veggies, highlighting why they are at the root of the food we enjoy every day.
On May 20, the Produce for Better Health Foundation (PBH) hosted its first-ever Have A Plant Media Meet Up with top-tier journalists and media professionals from major food and nutrition consumer media outlets, such as Good Housekeeping, Health and Parents among many others, as part of its strategic efforts to prioritize consumer media relations and inspire millions of Americans to enjoy more fruits and vegetables.
The results are in, and the Produce for Better Health Foundation’s integrated marketing and communications campaign to release its new State of the Plate: America’s Fruit and Vegetable Consumption Trends research was a huge success.
A recent survey of retail dietitians by the Produce for Better Health Foundation shows that produce grower-shippers can help dietitians encourage their retail customers to eat more fruits and vegetables.