NatureSweet Tomatoes today announced seasoned consumer R&D and product strategy executive Martin C. Ruebelt, Ph.D. to its newly created positions of Chief Scientific Officer.
San Antonio-based NatureSweet says specialty tomatoes do not belong in the same market category as “commodity” tomatoes, and the company is seeking exceptions from the 2019 suspension agreement on tomatoes from Mexico.
NatureSweet is expanding its operations through a joint venture with Ganfer, the premier high technology greenhouse grower in Mexico, strengthening its position as the largest vertically integrated source of greenhouse-grown produce in North America.
NatureSweet, the snacking tomato category leader in the fresh produce industry, launches its new Fall Medley packs and continues to expand its portfolio with great-tasting products consumers will love.
NatureSweet continues to follow its mission of transforming the lives of Agricultural workers in North America by keeping people its top priority.