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Mushroom Council advertising campaign targets mushroom loyalists

- General News
The Mushroom Council will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

USDA makes appointments to the Mushroom Council

- General News
The U.S. Department of Agriculture (USDA) today announced the appointment of five members to serve on the Mushroom Council.

Forecasters agree: Mushrooms trending in 2024

- General News
In recent years, annual food trend forecasts have consistently highlighted fresh mushrooms. And, each year, the Mushroom Council® wonders, “How many more years will this trend continue?” For 2024, the answer is definitively, “It’s not slowing down.”

Mushroom Council releases 10-year trends report

- General News
The Mushroom Council reveals shifts in consumer preferences for fresh mushrooms in a new report: Ten-Year Trends in Fresh Mushroom Sales