Moxxy Marketing has added Beth Adan, an experienced marketer, SEO strategist and content creator, in a new role of Marketing Director to manage brand objectives and increase agency visibility.
Consumers say social media influencers can get them to buy new types of fruits and vegetables. But they can’t compare to the influence of friends and family.
How can retail shake-ups present opportunities for marketers?
The draw of quality and appearance at a discounter might surprise you.
Knowing where and how often consumers shop can be a key to an effective marketing strategy.
There are ways to reach a consumer's friends and family, and we just have to look at some other industries, says Karen Nardozza, President/CEO of Moxxy Marketing.
We’ve already covered the fact that looks draw consumers in when it comes to their regular produce purchases, but sometimes looks aren’t enough.
It’s easy to see what consumers are buying at retail, but if we’re going to understand how to grow those sales, we need to know the why behind the buy.
While it’s important to know what kinds of people are more likely than others to try new fruits and vegetables, there’s a willingness among all demographics.
The great hurdle for a marketer of anything is getting your customer to try something new. In the fresh produce world, this is what leads to incremental sales and hopefully, greater consumption.