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FirstFruits marketing launches new website

- General News
FirstFruits Marketing is pleased to announce the launch of a new website designed to highlight the FirstFruits brand and messaging, products and promotions.

California Goodness Campaign highlights pride in growing table grapes

- General News
With the harvest underway in both the Coachella and San Joaquin valleys, California grapes are available around the country and shoppers and retailers can celebrate the California Goodness that comes with every bunch of California table grapes.

Zespri launches ‘Go Sweet. Be Bold’ consumer contest

- General News
Zespri is capturing that first, invigorating sweet bite of SunGold Kiwifruit with its Go Sweet.

Wonderful Pistachios starts promotion with Marvel Studios’ ‘I Am Groot’

- General News
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.

Zespri creates awareness for No Kid Hungry campaign

- General News
Zespri is reaching out to retailers and to the produce trade industry for support in their social and influencer engagement activity as part of No Kid Hungry’s “Rebuilding” campaign.

Stemilt brings nostalgia to Rave apple campaign

- General News
Rave brand MN55 cultivar apples are back in season and with that not only comes high-quality, outrageously juicy apples, but another exciting consumer-facing digital campaign designed to help consumers win gold.

Oppy showcases new school way to enjoy Ocean Spray

- General News
With many headed back to their classrooms, campuses and cubicles, more regularly come fall, Oppy is putting lunchbox favorites from its exclusive collaboration with the Ocean Spray brand on full display in its back-to-school campaign.

Eastern Cantaloupe Growers Association launches Flavor of Sunshine Campaign for 2021

- General News
The Eastern Cantaloupe Growers Association (ECGA), a leading food safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season.

Starr Ranch Growers celebrates Spring with Juici variety promotion

- General News
Starr Ranch Growers is celebrating the first week of spring with marketing activities designed to generate buzz about the company’s exclusive JUICI apple.

Dole launches sustainability campaign

- General News
Dole Food Company announced today the launching of an integrated sustainability campaign aimed at amplifying its commitment to the key enterprise-wide sustainability goals launched in 2020 under “The Dole Way.”