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Zespri launches ‘Go Sweet. Be Bold’ consumer contest

- General News
Zespri is capturing that first, invigorating sweet bite of SunGold Kiwifruit with its Go Sweet.

Wonderful Pistachios starts promotion with Marvel Studios’ ‘I Am Groot’

- General News
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.

Zespri creates awareness for No Kid Hungry campaign

- General News
Zespri is reaching out to retailers and to the produce trade industry for support in their social and influencer engagement activity as part of No Kid Hungry’s “Rebuilding” campaign.

Stemilt brings nostalgia to Rave apple campaign

- General News
Rave brand MN55 cultivar apples are back in season and with that not only comes high-quality, outrageously juicy apples, but another exciting consumer-facing digital campaign designed to help consumers win gold.

Oppy showcases new school way to enjoy Ocean Spray

- General News
With many headed back to their classrooms, campuses and cubicles, more regularly come fall, Oppy is putting lunchbox favorites from its exclusive collaboration with the Ocean Spray brand on full display in its back-to-school campaign.

Eastern Cantaloupe Growers Association launches Flavor of Sunshine Campaign for 2021

- General News
The Eastern Cantaloupe Growers Association (ECGA), a leading food safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season.

Starr Ranch Growers celebrates Spring with Juici variety promotion

- General News
Starr Ranch Growers is celebrating the first week of spring with marketing activities designed to generate buzz about the company’s exclusive JUICI apple.

Dole launches sustainability campaign

- General News
Dole Food Company announced today the launching of an integrated sustainability campaign aimed at amplifying its commitment to the key enterprise-wide sustainability goals launched in 2020 under “The Dole Way.”

PBH releases new engagement opportunities for 2021

- General News
The Produce for Better Health Foundation (PBH) released its new 2021 Member Engagement Prospectus offering expanded opportunities to promote fruits and vegetables to our nation’s largest – and perhaps most vulnerable – population of Gen Z and Millennial consumers, along with the influencers who reach them.

Avocados from Mexico announces return of ‘Taco Tip Off’ program

- General News
Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S, is teaming up with Mission Foods, the leading tortilla brand in the U.S., for the second consecutive year for the return of "Taco Tip Off."