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California Sweetpotato Council launches educational campaign

- General News
California sweet potato farmers are on a mission to end consumer confusion, entice younger buyers and increase retail sales of this superfood.

Fresh Farms launches grape campaign with Jewel Osco

- General News
Fresh Farms and Jewel Osco's "Taste to Believe" campaign is designed to authentically connect with a wider range of consumers by infusing fun into the promotion of candy grapes.

Chiquita launches new global marketing campaign

- General News
Chiquita, the leading banana company, recently announced the launch of its new global campaign, “It Peels So Good.”

Fresh Farms launches new marketing campaign ‘Taste to Believe’

- General News
Fresh Farms, a leading grower, packer, and shipper of high-quality produce, has announced the launch of its new marketing campaign, "Taste to Believe."

Wonderful Pistachios ‘Get Crackin’ campaign returns

- General News
The iconic “Get Crackin’” campaign that helped Wonderful Pistachios become a household name is back!

FirstFruits marketing launches new website

- General News
FirstFruits Marketing is pleased to announce the launch of a new website designed to highlight the FirstFruits brand and messaging, products and promotions.

California Goodness Campaign highlights pride in growing table grapes

- General News
With the harvest underway in both the Coachella and San Joaquin valleys, California grapes are available around the country and shoppers and retailers can celebrate the California Goodness that comes with every bunch of California table grapes.

Zespri launches ‘Go Sweet. Be Bold’ consumer contest

- General News
Zespri is capturing that first, invigorating sweet bite of SunGold Kiwifruit with its Go Sweet.

Wonderful Pistachios starts promotion with Marvel Studios’ ‘I Am Groot’

- General News
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.

Zespri creates awareness for No Kid Hungry campaign

- General News
Zespri is reaching out to retailers and to the produce trade industry for support in their social and influencer engagement activity as part of No Kid Hungry’s “Rebuilding” campaign.