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Frieda’s begins Hatch Valley Chile season

- General News
“At Frieda’s, we play no games when it comes to real, authentic products. Our green hatch chiles come straight from this legendary stretch of land to bring you that distinct flavor and experience,” shared VP of Sales and Procurement Alex Jackson.

Frieda’s celebrates Year of the Dragon, Blue Zone feature at SEPC Southern Exposure

- General News
In booth #639, the Frieda’s team is prepared to share how their trending Stokes Purple® sweet potato has capitalized on the popularity of the Blue Zone diet.

Veganuary honors purple sweet potatoes

- General News
The purple sweet potato chosen as Vegetable of the Year 2024, handpicked by an expert panel in celebration of Veganuary

Frieda’s kicks off Hatch Chile season

- General News
Spicing up summer menus and igniting shoppers’ taste buds, Frieda's Branded Produce proudly presents the season’s hottest trend: Hatch Chile Peppers!