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Changing shopping trends presents opportunity for fresh produce marketers 

- General News
Pandemic and generational inflation has caused American grocery shoppers to change their behaviors, said Circana's Jonna Parker during a Foundation for Fresh Produce webinar.

Foundation for Fresh Produce recaps Consumer Connection

- General News
The Foundation for Fresh Produce wrapped its 2024 Consumer Connection Conference last week in Phoenix, Ariz., which is the only event that celebrates and focuses on the consumer.

Has Have a Plant had its day?

- Analysis
The Have a Plant brand turns five this year, and the produce industry needs to use it more to give produce consumption a boost.

The Consumer Connection Conference guests offer direct line to influencing consumer behavior

- General News
The Foundation for Fresh Produce has announced the special guest list for their upcoming Consumer Connection Conference later this month in Phoenix, Arizona.

IFPA Consumer Connection: Boosting consumption, the action driving the promise

- General News
The Consumer Connection Conference is more than an event, a place to learn and connect. It’s one of the actions that drives the promise of the Foundation for Fresh Produce: Grow a healthier world.

Consumer Connection Conference ignites industry’s consumer outreach

- General News
Every produce marketer has their eyes – and their marketing – focused on the consumer. One industry conference has that same focus – The Consumer Connection Conference, brought to you by the Foundation for Fresh Produce (FFP). This year’s event is April 29 – May 1 in Phoenix, Ariz.

IFPA’s Foundation for Fresh Produce names 2024 board

- General News
IFPA’s Foundation for Fresh Produce has announced the new 2024 Board members and thanked those who are retiring from their service to the organization.

FFP wins award for family meals efforts

- General News
The Foundation for Fresh Produce won a Gold Plate Award from the FMI Foundation for its efforts in promoting family meals

IFPA & FFP strengthen dietitian programs at fall events

- General News
As part of its influencer engagement strategy, The International Fresh Produce Association and The Foundation for Fresh Produce have left their mark connecting and convening dietitians over the past few weeks during two key initiatives

IFPA, FFP to bring fresh produce message to nutrition conference

- General News
The International Fresh Produce Association and The Foundation for Fresh Produce are making their FNCE debut to engage with thousands of food and nutrition professionals.