July typically marks the start of Central California’s cantaloupe season, and hopes are high for a better season than spring.
Weather problems continue to affect California vegetables, and increasing foodservice demand is causing some prices to rise.
The heat in the Salinas, CA, area is affecting crops there, lowering volumes and causing prices to rise.
Domestic supplies of many crops will continue to ramp up now that we’re on the cusp of June.
Imported cantaloupes saw strong volumes and a rising market until a mid-March crash caused by the COVID-19 pandemic. Prices seem to have stabilized my mid-April as cantaloupes transition from imports to domestic supplies in the next month.
By entering the summer season, Sol is now able to offer a year-round supply of melons and consolidates its leading position in the melon category.