VALLEY CENTER, CA -- Those of us in the business are very familiar with a field tour: load up in the bus, see some fields and a packing shed, and probably have a good meal.
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program.
Greg and Pamela discuss Uber's new freight plans, the Center for Produce Safety's Research Symposium and a hot market for California Avocados. Memes, cats, dogs and avocados -- what else could you ask for?
Memorial Day weekend is one of the strongest periods of the year for avocado consumption, ranking among the top four seasonal sales events. The California Avocado Commission (CAC) has set in motion plans that support retailers who merchandise the fruit around the American holiday.