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Get hands-on with California avocados

- Produce with Pamela
VALLEY CENTER, CA -- Those of us in the business are very familiar with a field tour: load up in the bus, see some fields and a packing shed, and probably have a good meal.

Brand advocates key to California Avocados marketing

- General News
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program.

The Produce Reporter Week in Review: June 21, 2019

- Produce with Pamela
Greg and Pamela discuss Uber's new freight plans, the Center for Produce Safety's Research Symposium and a hot market for California Avocados. Memes, cats, dogs and avocados -- what else could you ask for?

California Avocados gear up for Memorial Day promotions

- Retail
Memorial Day weekend is one of the strongest periods of the year for avocado consumption, ranking among the top four seasonal sales events. The California Avocado Commission (CAC) has set in motion plans that support retailers who merchandise the fruit around the American holiday.