The U.S. online grocery market increased by 5.0% versus last year, ending October with $8.2 billion in sales, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded October 30-31.
Brick Meets click says the sales dip driven by lower average order values and lowest order frequency rate since pre-COVID.
As many households engaged in back-to-school activities, the online grocery market in the U.S. grew 8.7% compared to last year.
Walmart captured nearly 36% of all U.S. eGrocery sales in Q2 2023, up more than 5 percentage points from the prior year and its highest share to date, according to the new report, Measuring the Online Grocery Market: eGrocery Share in the U.S., created by Brick Meets Click and sponsored by Mercatus.
Order frequency, which dropped 10% versus last year, was the main contributor to the monthly sales decline, reducing the total number of online orders by nearly 6% for July 2023.
The U.S. online grocery market finished June with $7.1 billion in total sales, down 1.2% compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded June 29-30, 2023.
The retail apocalypse, so much dreaded a year or two back, did not entirely materialize, but it was not completely illusory either, as we see from the closings of major flagship stores in downtowns like those of San Francisco and Chicago.
The U.S. online grocery market finished May with $6.9 billion in total sales, down 3.4% compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded May 30-31, 2023.
According to the latest Brick Meets Click/Mercatus Grocery Shopping Survey fielded April 28-29, 2023, overall eGrocery sales for April 2023 totaled $8.2 billion, up 0.9%, versus a year ago.
A new report examining where and how shoppers choose to buy groceries online found that while the overall base of average monthly users in the U.S. has increased by nearly 3 percentage points, the online penetration of Supermarkets declined by 2 points in 2022 compared to 2021 levels.