Blue Apron, the pioneer of the meal kit industry in the United States, today announced that it has entered into a definitive merger agreement to be acquired by Wonder Group (“Wonder”), a company founded by entrepreneur Marc Lore that is redefining at-home dining and food delivery.
Blue Apron introduces two easy meal kits with brand-new ingredients, perfect for summertime gatherings and festive celebrations.
Blue Apron today announced plans for a long-term operations and logistics relationship with FreshRealm, a leading provider of fresh meals to top retailers nationwide, that would see the business shift to an asset-light model.
Blue Apron and DashMart by DoorDash, Inc. expanded the availability of Blue Apron’s Heat & Eat meals to 11 markets, including New York City.
Today, Blue Apron announced the launch of Blue Apron PLUS, a new savings program exclusively on Verizon’s +play platform, the cutting-edge platform built by Verizon for customers to shop for, manage and save on their favorite subscriptions, all in one place.
Blue Apron introduces its first-ever Brunch Box designed to help customers elevate weekend meals this Spring.
Once valued at $1.9 billion, New York-based Blue Apron is now worth an estimated $30 million, and plans to eliminate about 10 percent of its corporate workforce.
Blue Apron launches a Fireside Feast Box as its next limited-time, seasonal offering. Available to order now, the meal kit is part of the company’s occasion-based offerings designed to provide customers with everything they need to make entertaining easier, with minimal effort.
Blue Apron is now offering meal kits without a subscription in the U.S. Amazon store. This is a continued expansion of the company’s third-party channel strategy to increase exposure to a wider pool of potential customers outside of its ecosystem.
Blue Apron expands on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now.