Category: Analysis

In the Christmas edition of Week In Review, Pamela and Greg discuss upcoming avocado promotions, but no Super Bowl TV ad for Avocados from Mexico.

A look at iceberg lettuce volume and pricing over the past several years shows a similar winter pattern.

Consumer demand at retail is down from normally high levels, and foodservice demand is at record lows with many locations forbidden from opening to customers.

Fears that the pandemic would dominate the holiday season have turned into reality. Christmas and New Year sales, holidays driven by restaurants, are simply not materializing.

What’s the outlook on farm labor? In a recent interview, Philip L. Martin, a professor at the University of California at Davis and one of the nation’s leading experts, made three major points.

As the end of the year 2020 grows closer, the numbers for avocado consumption keep growing.

In addition to his job selling fresh produce first in retail and then in the Northwest, Roger Pepperl has been a champion of raising produce consumption his whole career.

There is no single box to check for corporate social responsibility. It’s not a simple and quick solution. It’s a commitment to doing what is right and making continuous improvements by constantly engaging your employees.

Long a familiar feature in European supermarkets, Colombian avocados are coming to the United States. A new industry organization, the Colombia Avocado Board, has been formed to promote the fruit in this nation.

Fresh produce market prices improved mid-week as expected. The post-Thanksgiving slowdown lasted the typical ten days, and prices improved after storage coolers were emptied again.