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OPS panel to discuss E-commerce in organic produce

ops e-commerce session 2024

MONTEREY, CA.June 27, 2024 – Set to highlight the future of ecommerce for the organic produce industry and how producers can seize growth opportunities to maximize sales, Organic Produce Summit BB #:348436 announces new session “State of E-Commerce Produce Sales.”

Held July 10-11 at the Monterey Conference Center, OPS will bring together over 175 organic growers, shippers and processors from all corners of the business.

Moderating the ecommerce session is Ryan Mulvany, E-Commerce Advisor & Investor,, alongside speakers Andrew McGregor, Senior Director of Produce, Misfits Market, and Roger Brady, Purchasing & Category Manager for Produce & Floral, Good Eggs.

This panel will delve into e-commerce opportunities for the produce industry, covering current successes and areas for improvement, including recent trends in direct-to-consumer retail. In 2023, U.S. Organic sales topped $9.6 billion, underscoring consumers growing demand of fresh produce. The session, sponsored by Olivia’s Organics, will discuss the future of e-commerce and how organic producers can cater to this demand through ecommerce, while also addressing challenges in selling perishable items directly to consumers.

As the industry continues to grow, Organic Produce Summit connects buyers and suppliers in the organic fresh produce industry under one roof to network, learn and showcase innovative solutions from across North America and the world. With a robust list of over 300 retailers set to attend, including vice presidents, directors and other produce buying leadership, this year’s OPS will bring together all members of the organic produce industry.

For further information about the Organic Produce Summit, or to register to attend the event, please visit

About The Organic Produce Summit:

The Organic Produce Summit, founded in 2016, takes place annually in Monterey, California and is the only event dedicated exclusively to bringing together organic fresh produce growers, shippers and processors with retail and buying organizations from across the globe. The Organic Produce Summit is a part of New Hope Network, the leading natural, organic and conscious products event organizer and industry resource for the natural and healthy lifestyle products industry. For more information visit To learn more about The Organic Produce Summit, visit

About New Hope Network:

New Hope Network’s purpose is to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. New Hope Network is at the forefront of the natural, organic, and conscious products industry. With solutions for the complete supply chain, including manufacturers, retailers, distributors, service providers, ingredient suppliers, media and investors, New Hope Network offers a robust portfolio of content, events, data, research, and consultative services. For more information visit