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Elephant House PR celebrates milestone

Beth Keeton
Beth Keeton, CEO, Elephant House PR

DALLAS (June 6, 2024) – Elephant House Public Relations celebrates its third anniversary this month, marking a significant milestone filled with impactful achievements and a promising future. Since its inception, the PR agency has cemented its place as a powerhouse in the fresh produce industry, known for its strategic and creative solutions.

With a network of over 400 engaged media and influencer contacts, Elephant House PR has become adept at finding the perfect partners and storytelling opportunities for its clients. This impressive reach has resulted in more than 800 media placements, generating over 15 billion earned impressions and equating to $90 million in advertising value. These accomplishments underscore the agency’s commitment to transparency, collaboration, and building deeper relationships within the industry.

“Collaborating with Beth and her team at Elephant House PR has been transformative for our company,” said Krysta Markham, communications and content manager at Nature Fresh Farms. “Beth’s commitment to understanding the intricacies of our business, combined with her keen insight into our goals and aspirations, has seamlessly integrated her team with ours, making them a genuine extension of our workforce. Their collective efforts not only catapulted us to success with the 2024 Good Housekeeping Best Snack Award for our Hiiros™ Tomatoes, but continue to propel us forward.”

Beth Keeton, founder and CEO of Elephant House PR, reflects on the journey, saying, “Public Relations has, historically, been an underrepresented area of the marketing plan in our industry, but things are changing. Since beginning my career in produce nearly fifteen years ago, and especially since starting Elephant House PR, I’ve seen an exciting shift happening within companies to engage more strategically with influencers, registered dietitians, the media, and ultimately the public.”

The agency’s focus is twofold – helping those with influence tell a more complete and vibrant story about fresh produce, and helping the brands within the industry better understand how public relations can positively impact sales.

“The ‘I just don’t get it’ response to public relations as a marketing component doesn’t work anymore if we, as an industry, want to truly build trust and influence with consumers,” added Keeton. “That’s why it’s been a top priority of mine to engage in meaningful dialogue to help break down the perception of ‘what was’ and ‘what should be’ as it pertains to public relations and its impact on marketing efforts.”

Among its most exciting achievements, Elephant House PR has hosted harvest tours for retailers, influencers, and the media, providing immersive experiences that highlight the freshness and quality of their clients’ produce. The agency has also helped brands earn distinguished awards in publications like Good Housekeeping and Prevention, and secured television spots on local stations, and most notably The TODAY Show.

“We have partnered with Elephant House PR for years, and their team truly feels like an extension of our own,” added Natalia Toccoli, digital marketing manager for Natural Delights. “Beth and her team understand our brand, bring fresh ideas to our marketing and PR mix, and make us feel like a priority with their second-to-none customer service.”

As Elephant House PR looks to the future, its team remains dedicated to innovating and enhancing their strategies to support the fresh produce industry. The agency is poised for even greater achievements, driven by its passion for fresh food and its unwavering commitment to its clients.

About Elephant House PR

Elephant House PR is a dedicated full-service public relations agency, specializing in the fresh produce industry. With nearly 15 years of experience, the agency has developed a unique expertise in helping produce brands build strong relationships with their customers and maintain a positive reputation. Elephant House PR’s comprehensive services include communications strategy, trade and consumer media relations, influencer and RD partnerships, event management, and crisis communications. By leveraging its expertise in fresh produce, the agency helps its clients establish trust with their customers, build strong reputations, and drive business growth. For more information, visit