PLANTATION, FL, April 4, 2024 – NationsBenefits, the market leader for supplemental benefits and healthcare fintech solutions serving the healthcare managed care market, today announced a new partnership with Instacart, the leading grocery technology company in North America.
Through the partnership, eligible health plans that use NationsBenefits – including Medicare Advantage, Medicaid, and other commercial plans – can offer delivery via Instacart as a supplemental benefit, allowing members to shop online from Instacart’s extensive selection of grocery partners across the country.
Beginning today, members will be able to use plan-sponsored funds distributed via NationsBenefits Benefits Mastercard* Prepaid Card to purchase healthy groceries and pantry staples for same-day delivery from the more than 85,000 stores available on Instacart. Instacart serves more than 95% of North American households, including 93% of U.S. residents living in food deserts.
To access their funds, eligible members can use their grocery benefit to purchase Instacart Health Fresh Funds (Instacart virtual grocery stipends) through the NationsBenefits Benefits Pro Portal and Benefits Pro Mobile application. Members can then select to shop from their preferred local grocer through the curated NationsBenefits Virtual Storefront on Instacart and begin adding items to their cart. At checkout, members can use their Fresh Funds to pay for their order.
“We are thrilled to announce our new partnership with Instacart, a collaboration that will further strengthen NationsBenefits’ commitment to improving the well-being of our members,” said NationsBenefits CEO Glenn Parker, MD. “This partnership strongly aligns with our mission, and we believe that it will not only help improve the overall health and quality of life for the communities we serve, but will also mark a significant step forward in redefining the intersection of healthcare and convenience.”
“Through Instacart, we can help people overcome barriers to access by connecting them with the retailers they know, love and trust online, offering the added convenience of same-day delivery,” said Sarah Mastrorocco, Vice President and General Manager of Instacart Health. “By partnering with health benefit leaders like NationsBenefits, we’re expanding the ways people can pay for their groceries on Instacart, allowing members to use the health benefits already available to them through their health plan to get their essentials delivered.”
NationsBenefits’ supplemental benefit acceptance is supported through Instacart’s Health initiative, which uses the power of Instacart’s platform, partnerships, and products to expand access to fresh and nutritious food, make healthy choices easier, and scale food as medicine programs. Through the Instacart Health Wallet, customers can shop using any benefits available to them – from EBT SNAP and supplemental health benefits to Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs) and Instacart Health Fresh Funds. For eligible Medicare Advantage members over the age of 60, Instacart also offers a Senior Support Service with a dedicated team of specialists who can help set up Instacart accounts and place orders for those who may need additional assistance.
NationsBenefits Benefits Mastercard* Prepaid Card program enables health plans to provide their members with a convenient way to pay for eligible items and approved services. Members receive a personalized Prepaid Card that gives them quick and easy access to funds that are loaded on a monthly, quarterly, or annual basis.
To find more information about the collaboration with Instacart, visit NationsBenefits.com.
About NationsBenefits
NationsBenefits® is a leading member engagement, benefits administration, and healthcare company that partners with managed care organizations to provide innovative healthcare solutions aimed at driving growth, reducing costs, and delighting members. To learn more, visit NationsBenefits.com.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.
Media Contact:
Henry Malone, 484-844-7544, hmalone@a-g.com
Dani Pietro, dpietro@instacart.com
