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Natural Delights names new CEO

Hector Altamira natural delights

YUMA, AZ (March 28, 2024) — After eight years of dedicated service, Natural Delights BB #:163391 Chief Executive Officer Tim Rooney is stepping down from his role to pursue new opportunities. The brand is thrilled to announce that Hector Altamira, who has played a pivotal role in various positions, most recently as the company’s Chief Operations Officer, will assume the position of CEO effective April 1.

Altamira, with seven years of experience at Natural Delights, possesses a deep understanding of the company’s operations. This positions him well to lead the company into its next chapter of success. As COO, he spearheaded efforts to improve revenue return rates for growers, ensuring a sustainable business model. This allowed growers to reinvest in their operations, fostering continued growth and development in best global growing practices.

“We extend our heartfelt gratitude to Tim for his invaluable contributions to the growth and success of the Natural Delights brand,” said Ted Johnson, chairman of the Bard Valley Date Growers Board. “With Hector at the helm, we are confident that Natural Delights will continue to thrive, delivering the highest quality Medjool dates to our customers worldwide.”

“I am deeply honored to step into this new role,” shared Altamira. “Ensuring our tradition of excellence, I’m looking forward to fostering growth as we continue to grow, pack and sell the world’s finest medjool dates.”

Under Altamira’s leadership, Natural Delights is poised to uphold its commitment to excellence and innovation, ensuring continued growth and success in the marketplace. Join the company in wishing Tim farewell and welcoming Hector into this new role!

In his new role, Rooney will oversee organizational strategy for Avenir Financial, a credit union based in Yuma, Arizona, that has been locally owned and operated since 1942. Avenir Financial has over $385 million in assets and more than 33,000 members with four branches.

“We are excited to expand the Avenir Financial team with the addition of Tim Rooney as Executive Vice President, Chief Strategy Officer,” said Adele Sandberg, Avenir Financial President and CEO. “His wealth of experience in leadership and organizational strategy, combined with his fresh perspective and forward-thinking mindset, will undoubtedly strengthen our organization as we embark on a major expansion into the Phoenix, Arizona region.”