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Joe V’s Smart Shop by H-E-B breaks ground for its second store in Dallas

joe v heb dallas

March 20, 2024 Joe V’s Smart Shop by H-E-B BB #:106490 officially broke ground on its second location in Dallas, continuing the proud H-E-B brand’s expansion beyond the Houston area and into the DFW Metroplex.

H-E-B, a San Antonio-based multi-format retailer, announced plans last year to build a Joe V’s Smart Shop at the corner of Buckner Blvd. and Samuell Blvd. at 5204 S. Buckner Blvd. The store is expected to open in spring 2025.

Joe V’s Smart Shop by H-E-B is an innovative price format that delivers a uniquely curated assortment of community focused products, and the most relevant, high-quality, fresh products H-E-B is known for at even lower prices. The brand is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, also fondly known as Smart Shoppers.

“We’re excited to continue our growth in the Dallas area and eager to serve customers in the metroplex with top-quality service and the freshest products at the lowest prices in the marketplace,” said Roxanne Orsak, H-E-B Chief Operating Officer. “We look forward to bringing this proud H-E-B brand to more Texans.”

With this 55,000-square-foot store, the company continues its commitment to invest in communities across Texas and support the local economy by providing jobs and career opportunities. For this new store, Joe V’s Smart Shop plans to hire and employ more than 200 Partners.

H-E-B, which operates Joe V’s Smart Shop, is regularly recognized as a top employer in the nation. Joe V’s Smart Shop provides training, competitive pay, a robust benefits package, and career and leadership development. To search for job openings, visit

In honor of the grand opening and inspired by the company’s spirit of giving, Joe V’s Smart Shop announced gifts that total $30,000 to area schools and nonprofits with $10,000 each going to support Buckner International, Skyline High School in Dallas, Frank Guzick Elementary in Dallas.

Late last year, the company also began construction on a Joe V’s Smart Shop at the corner of W. Wheatland Rd. and Highway 67 at 4101 W. Wheatland Road. The store, which is slated to become the brand’s first store to open outside the Houston area, is expected to open summer 2024. Joe V’s Smart Shop launched in 2010 and currently employs more than 2,000 Partners across 10 stores in the Houston area.

As part of its family of brands, H-E-B currently operates Central Market stores across Texas, as well as Joe V’s Smart Shop and Mi Tienda stores in the Houston area. H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.

Proudly serving communities across the state since 1905, H-E-B is committed to the DFW area for the long term and hope to serve even more of the Metroplex in the future.

About H-E-B
H-E-B, with sales of $43 billion, operates more than 430 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 118th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability,
H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 154,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and the H-E-B Newsroom.