SANGER, CA, February 5, 2024 – With Valentine’s Day right around the corner, Cara Caras are the perfect pink addition to add to the produce department! Kings River Packing BB #:115305 is excited about the Cara Cara crop this year, encouraging retailers to elevate their citrus offerings, by adding specialty varieties to their lineup.
“Kings River prioritizes freshness in harvesting, packing, and shipping so consumers can relish the benefits of high-quality, citrus! We can also react to same day needs for our retail partners.” says Prescott Leyba, Sales Account Representative.
Kings River Packing has promotable Cara Cara volume, to supply it’s retail partners with high-quality and great-tasting fruit for the upcoming holiday. Cara Caras are on the larger side this season. Showing fun ways to use larger sized fruit, such as using the peel as a bowl, can entice consumers to pick up more. Offering them in 5lb or 8lb bags, or bulk with matching display bins, is sure to make your produce department stand out!
In addition to building show stopping displays, there are some noteworthy health benefits that are worth calling out in store. Cara Caras are full of key nutrients like folate, fiber and potassium. They are also an excellent source of antioxidants, Vitamin A and C.
“With health focused goals driving consumers to the produce department, citrus plays an essential role this time of year,” says Michelle Alo, Director of Marketing.
Reach out to your Kings River Packing rep for more information on Cara Caras and display materials!
About Kings River Packing, LP
Kings River Packing, LP is a family-owned business that has been growing citrus for over 8 generations. Located in the San Joaquin Valley of California, our company is proud to be a grower, packer, and shipper of quality citrus where the founding family still oversees operations across departments. Learn more about our story at www.kingorange.com or follow @KingsRiverPacking on Instagram.