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A message from FPAA Chairman Rod Sbragia

rod sbragia

Greetings and salutations,

Coming out of the very successful annual show from the International Fresh Produce Association in Anaheim, I am even more excited and energized about what is just around the corner.

If you haven’t seen the news yet, we at the Fresh Produce Association of the Americas BB #:144354 are about to launch a special event.

As Chairman of the Board of Directors, I want to extend a warm invitation to join us at the highly anticipated Southwest International Produce Expo (SWIPE).

The event is scheduled to take place from November 2nd to 4th, 2023, at the picturesque Loews Ventana Canyon Resort in Tucson, Arizona.

This year, we are pleased to welcome influential industry leaders, including:

  • Jeremy Smith – Co-CEO of Charlie’s Produce;
  • Katie Calligaro – Director of Marketing & Communications for the IFPA;
  • Andy Hamilton – CEO of Markon;
  • Tony Mitchell – CRO, Indianapolis Fruit Co.;
  • Zack Jones – General Manager of Save-On-Foods; and
  • Dania Guzman – Sr. Manager Sourcing Produce of Walmart Mexico.

More retailers and buyers will be announced soon, making SWIPE an unparalleled gathering of top professionals in the fresh produce industry. In fact, we have almost a 1:1 ratio of confirmed buyers to exhibitors. This makes it a very good opportunity for you and your team to make a lasting connection at the ONLY show that makes a primary focus of Mexican fresh fruits and vegetables.

The highlight of the event will be the exciting produce expo, where attendees can secure exhibition booths alongside a range of engaging activities, including educational sessions, networking events, an awards reception. Taking advantage of Southern Arizona’s delightful autumn climate and abundant sunshine, we are pleased to welcome golfers to the esteemed Lowes Ventana Canyon Resort. And we are having a tennis tournament, for those who’d rather not golf.

Secure your participation at SWIPE today. For more information and registration, please visit our conference website at

Should you have any questions or need assistance, feel free to reach out to our team at

On behalf of the Board of Directors of the Fresh Produce Association of the Americas, I can’t wait to greet you you in person at SWIPE! And if you haven’t joined already, I look forward to personally telling you about the transformative benefits and opportunities the FPAA offers.


Rod Sbragia

Chairman, Fresh Produce Association of the Americas (FPAA)


Rod Sbragia is the vice president of sales and marketing for Crown Jewels Produce and chairman of the Fresh Produce Association of the Americas.