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Thx! partners with El Pedregal

Thx! and El Pedregal. Transforming lives through marketing innovation

Thx! is proud to announce its partnership with El Pedregal, one of the largest grape growers in Peru.

THX! is a dynamic social impact brand committed to make farmworkers’ dreams come true. This collaboration marks a significant step towards creating a brighter future for the individuals who contribute tirelessly to the agricultural sector. In addition, El Pedregal will actively participate in the Seeding Futures program, furthering its dedication to education and community development.

Labels feature pictures of real farmworkers who work on the farm or in the packinghouse where the fruit is sourced from, along with a QR code. Scanning the QR code will take you to a 40” video about the farmworker’s life and dream. The video ends with the farmworker expressing gratitude to the consumer for helping make his/her dream come true.

By joining hands with Thx!, El Pedregal aims to make a meaningful difference in the lives of farmworkers within its community. This partnership will impact 70 farmworkers during this season alone, demonstrating the commitment of El Pedregal towards the well-being of those who work diligently to cultivate the land and bring food to our tables.

“Our partnership represents our dedication to creating a positive impact on the lives of farmworkers and their families. Through this collaboration, we are excited to contribute to their dreams and aspirations, paving the way for a better future. We are thrilled to join forces with such a great company as El Pedregal” – said Martin Casanova, Chief Dream Maker of Thx!

The partnership also opens doors for El Pedregal to connect more deeply with consumers. In an increasingly conscious market, consumers are drawn to brands that stand for something meaningful. By supporting the dreams of farmworkers through Thx!, El Pedregal connect with consumers on an emotional level, fostering a sense of trust and loyalty.

“This collaboration will not only create a positive social impact but also provide us with unique opportunities to differentiate our brand, enhance our reputation and connect with consumers” Said Andre Fattore, El Pedregal Commercial Manager.

About El Pedregal

El Pedregal is a leading grape grower based in Peru. With a rich history rooted in agriculture, Pedregal is committed to sustainable practices, community engagement, and the well-being of farmworkers. Through its partnership with THX! and participation in Seeding Futures, Pedregal aims to make a positive impact on the lives of farmworkers and their families

About Thx!

THX! is a social impact brand that empowers farmworkers to achieve their dreams. Through partnerships with agricultural entities, THX! provides resources and support to uplift the lives of those who work tirelessly to cultivate the land. THX! is dedicated to fostering positive change, community development, and creating pathways to success for farmworkers.