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Good Foods gears up for growth with new hires

Good Foods gears up for growth with new Customer Development Team hires
Good Foods has hired six CPG industry veterans to catapult the brand into its next phase of growth, including Peter Flesvig (left), vice president of retail sales, and Renee Boardway (right), global procurement manager. (Photo: Business Wire)

The brand taps CPG leaders Peter Flesvig as vice president of retail sales and Renee Boardway as global procurement manager

Pleasant Prairie, Wis. Good Foods, a leader in better-for-you dips and guacamole, has hired a cohort of six CPG industry veterans to catapult the brand into its next phase of growth.

New customer development team leaders include Peter Flesvig, vice president of retail sales, and Renee Boardway, global procurement manager.

In his role at the helm of the retail sales team, Flesvig spearheads Good Foods’ continued expansion across North America, leading the strategy and execution of conventional, natural and mass retail partnerships. Prior to joining the Good Foods team, Flesvig held sales leadership roles at BetterBrand and PepsiCo and has developed a robust and diverse skillset in marketing, communications, client service and operations during his 25-year career.

Boardway leads and manages the Good Foods procurement team and will work closely with the Good Foods team based in Mexico to find synergies and develop global strategies to streamline procurement and other business operations. Previously, she served as the director of purchasing at Woodland Foods, where she spent more than seven years developing strategy, conducting risk assessments, managing supplier performance and inventory, and driving cost savings.

From left to right: Jen Scheele, Neala Aaron, and Kalen Statz

Following impressive double-digit company growth and a strong innovation pipeline in 2022, Good Foods has hired four additional roles under Good Foods Senior Vice President of Customer Development Sales Matthew Newman to continue the positive momentum and achieve even greater success in 2023 and beyond, including:

  • Jen Scheele, Regional Sales Manager
  • Melissa Dabrowski, Consumer Insights and Strategy Manager
  • Neala Aaron, Foodservice National Account Manager
  • Kalen Statz, National Account Manager for Club Sales


Senior Vice President of Customer Development Matthew Newman: “Bringing good food to people everywhere is our mission as a brand. Peter, Renee and the rest of our teammates bring a wealth of knowledge and connections that will help us do that on an even larger scale.”

Vice President of Retail Sales Peter Flesvig: “I can’t wait to advocate for Good Foods and its mission with our valued retail partners and to help the company achieve new and exciting growth milestones. Together we will inspire new and existing customers to make the world a healthier place.”

Global Procurement Manager Renee Boardway: “Good Foods has a strong product portfolio and aggressive innovation pipeline. I’m looking forward to collaborating with our supply base to optimize and transform our product sourcing without sacrificing quality, freshness or flavor.”

For more information about Good Foods, visit the website and follow the brand on Instagram, TikTok, Pinterest and Facebook.

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About Good Foods

Good Foods Group, LLC is a leader in providing healthy, all-natural products such as guacamoles, dips, salads, and dressings. Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. The brand’s products are packaged using high pressure processing that uses cold water pressure, keeping foods safe and at their peak freshness. For more information, please visit