WATSONVILLE, CA (June 20, 2022) – It’s a bountiful summer of blueberries for California Giant Berry Farms BB #:121061, as the company forecasts giant volumes of blues ahead. The grower’s high yields and exceptional quality continue as consumer demand for blueberries remains firmly in place.
“The pandemic greatly increased consumers’ desire for blueberries, and it hasn’t dissipated in 2022,” said Markus Duran, director of bushberry supply for California Giant Berry Farms. “Blueberries are increasingly becoming a consistent staple for consumers, who enjoy their immune-boosting nutrition, sweet taste and versatility as a fresh snack or ingredient item to a recipe. We anticipated this demand and are excited to report our summer production is on track to deliver top-quality fruit.”
California Giant blueberry growers in the Pacific Northwest are preparing for their first pick to take place the first week in July, with total supply offering a strong promotable window from mid-July through mid-August of both conventional and organic fruit.
“Overall, we’re seeing a good year-over-year increase in volume,” Duran said. “We’re forecasting for a strong harvest of conventional blueberries out of Oregon and British Columbia, and organic harvest out of Oregon and Washington in July and August. We’re on the right track to have a very positive year of blueberries and look forward to delivering high-quality berries when and where our customers need them.”
Through the shared industry goal to drive significant increases in blueberry consumption, California Giant continues to deliver on its mission to deliver the best berry experience by providing a year-round supply of sustainably grown fresh berries that represent the highest standards for quality, consistency and smiles.
ABOUT CALIFORNIA GIANT BERRY FARMS
California Giant Berry Farms is a global family of people passionate about delivering the best strawberries, blueberries, raspberries and blackberries. With a mission to deliver top-quality berries and give back to our communities, we proudly deliver the best berries, in the most sustainable way. Quality, consistency, safety and community inspire the mission and values that continue to sustain us.
Director of Marketing