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Homegrown Organic starts Regenerative Organic Certified stone fruit program

Homegrown Organic Farms Final Stonefruit Banner

Porterville, CA — Homegrown Organic Farms BB #:161459 is pleased to introduce a Regenerative Organic Certified (ROC) stone fruit program – the first in the world!

As a part of the company’s ongoing commitment to caring for the land and the people they encounter, this program provides third-party recognition to support their efforts.

The newly developed Regenerative Organic Certification is overseen by the Regenerative Organic Alliance, a group that promotes regenerative organic farming as the highest standard for agriculture. The certification builds on a foundation of organic principles with strict standards to earn one of three levels: ROC Bronze, ROC Silver, and ROC Gold. Each level achieves greater criteria and regenerative practices that improve soil health, ensure animal welfare, and promote fairness for farmers and farmworkers.

The program features multi-generational farmer Vernon Peterson and his family, who have been farming for over one hundred years in Kingsburg, CA. The Petersons grow a robust variety of ROC Gold peaches, nectarines, apricots, and plums that provide the program with minimal gaps.

Vernon says of the value this new certification holds, “The ROC certification is third-party validation of the regenerative way we are rebuilding not only our farm and soil, but the community it involves.”

In addition, the family’s care extends beyond the fruit to those who work alongside them every day. Recognizing the crucial role of farmworkers, the Petersons became the first Equitable Food Initiative (EFI) stone fruit farm.

Stephen Paul, Stone fruit Category Director for Homegrown commented, “We are very excited to be offering this unique program. It’s the only program of its kind in the marketplace and really speaks to Homegrowns’ commitment to sustainability and positions our name as a pioneer with these unique people and land-focused third-party certifications.”

Homegrown Organic Farms’ new Regenerative Organic Certified stone fruit program will kick off the first week of June. Steady harvests are expected through mid-September.

ABOUT HOMEGROWN ORGANIC FARMS — Located in the San Joaquin Valley in Porterville, CA, Homegrown Organic Farms is an organic fresh fruit marketing company with over 300 combined years of organic fresh fruit experience and represents over 6,000 acres of organic production. The company was founded in 1998 by John and Cindy France and transitioned to employee-owned in 2021. Visit to learn more.

ABOUT REGENERATIVE ORGANIC CERTIFIED — Regenerative Organic Certified (ROC) is a new, high-bar food standard that goes beyond certified organic to integrate the three pillars of soil health, animal welfare, and social fairness. Developed by brands like Patagonia, Dr. Bronner’s, and Rodale Institute, Regenerative Organic Certified products are on shelves now. Learn more at