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Fresh Taste Produce names new VP of Sales

Fresh Taste – Tony Barreira Final

PHILADELPHIA, PA – Fresh Taste Ltd. BB #:164030 is pleased to announce the appointment of Anthony (Tony) Barreira to the position of Vice President, Sales, leading out of their Philadelphia, PA office. “Tony brings a wealth of industry knowledge that aligns beautifully with our North American growth plan,” says Fresh Taste CEO Sal Sarraino.

Tony has a long-standing reputation in the produce industry, having held increasingly Senior Sales roles at Chiquita Fresh North America, Wonderful Citrus, Del Monte Fresh Produce and Mann Packing. With over 20 years leading winning teams across the US produce landscape, he has also sat on the Board of Directors of the New England Produce Council since 2007.

In his VP role with Fresh Taste, he will lead Fresh Taste’s USA team in key sales expansion projects throughout the country. Based out of Boston, MA, Tony will be leading efforts principally out of Fresh Taste’s Philadelphia, PA and Brooklyn, MI headquarters.

“Tony is a highly skilled produce professional with a strategic mindset and deep knowledge of the US marketplace” says Fresh Taste COO Julian Sarraino, “He joins the all-star line-up of new hires we’ve continued to build recently in sales, marketing and operations that will help us to further expand our footprint into the US market.”

About Fresh Taste Produce Ltd.

Fresh Taste Produce is a North American fresh produce importer, packer, grower and distributor with 23 offices across the continent. With world-class buying power, international partnerships with the world’s finest grower base in over 30 countries, a proprietary logistics monitoring methodology and its own Slingshot Delivery fleet, Fresh Taste Produce provides commercial and independent partners with the full spectrum of the highest quality fruit and vegetables from around the world, year-round.

Fresh Taste Produce Ltd. is the sole distributor of Extrafresh, Pink Pelican Tropicals, SunCandy and Amici Growers produce items