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Fresh Farms names new SVP of Sales & Marketing

Fresh Farms – David Watson Final Banner

Fresh Farms, BB #:194140 a year-round grower, shipper and leader in table grape and vegetable distribution has hired David Watson as its new Senior Vice President of Sales & Marketing.

Watson will head the Arizona and California sales teams, leveraging his past experience to complement and improve sales strategies and current processes.

“The opportunity to join Fresh Farms and to work alongside the Molina family is exciting and comes at a time when Fresh Farms can accelerate growth in innovation and year-round capabilities across multiple product lines. The grape industry is very dynamic and Fresh Farms is well positioned to help customers deliver on what their consumers are demanding.”

David Watson Sr. Vice President Sales & Marketing

Watson brings more than 38 years of sales, sales management and marketing experience within the produce industry. His experience in the vegetable and deciduous categories at Chiquita Fresh and at Del Monte will allow Fresh Farms to play a larger role in the table grape and vegetable supply to the markets. In his new position, the main focus will be aligning sales and marketing efforts to achieve company goals, which are to continue to grow our business by producing superior product, in volume, backed by exceptional customer service.

“David’s vast experience, customer-centric market knowledge and management experience is uniquely suited for our company today. We are truly excited to see the potential of his addition and to the leadership he will bring to our team.”

Juan Pablo Molina CEO