SALINAS, Calif. – Church Brothers Farms BB #:161800 is launching three-minute microwavable Ready Sides – adding to its existing line of retail fresh-cut vegetables. This is the company’s first retail value added product bearing the Church Brothers Farms brand.
Each unique side includes a seasoned butter puck with 8 ounces of fresh vegetables, all 90 calories or less per serving. Church Brothers Farms Ready Sides will launch with four flavors: Caramelized Onion and Bacon, Homestyle Buttery Garlic, Savory Italian Herb and Mediterranean Lemon Thyme.
Microwaved directly in the bowl without the need to remove packaging prior, Ready Sides have the added convenience of zero mess and prep.
“Ready Sides is a perfect way to bring healthy and convenient food to the table,” said Rick Russo, senior vice president of sales and marketing. “With consumers doing more cooking in the home, we wanted to create a product to satisfy the changing demands and needs of the shopper.”
The launch of Ready Sides is part of the company’s strategic plan to create innovative products that provide shoppers with convenience, health and value.
“With Ready Sides, our goal was to help consumers get healthy, great tasting food on the table, quickly and easily,” Russo said.
Ready Sides have a suggested retail price of $2.99 to $3.49, depending on the market, and contain 2.5 servings per bowl, with a 16-day shelf-life. Available now shipping nationwide.
About Church Brothers Farms
Church Brothers Farms is a vertically integrated family owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state of the art processing plant. The Church family has a legacy of service and innovation adhering to industry-leading food safety and quality standards. For more information visit ChurchBrothers.com.
