Vision Produce names new president

PRESS RELEASE Vision Produce Company BB #:113718 is proud to announce the promotion of Dan Lawton to President/Managing Partner.

Dan will take over the Day to Day operation of the Company, and Bill Vogel will remain Chairman and CEO.

CEO Bill Vogel (left) with new Vision president Dan Lawton (photo courtesy Vision Produce)

Dan has a long history in the Produce Industry as he started his career with Dole Fresh Fruit Company in 1994, and has been with Vision Produce since 1999.

He has been very successful on the sales & procurement desk for a number of years, as he moved into managing the Tropical Department, and then on to a Vice President position where he has helped the company with current and expanding business. He graduated from Long Beach State University in 1993 with a Bachelor’s degree in Business Administration.

“Dan’s deep experience with trade operations, customer service and business relationships makes him the perfect person to lead our company into the next generation.” Says Bill Vogel.

Dan added, “I’ve been with Bill for over twenty years now, mainly because of his great leadership and philosophy on building a successful company. So with the help of a very experienced Executive Team, Sales Team and all the other valued employee’s at Vision Produce Company, I am honored to continue on with that philosophy and prosper for many years to come”

Vision Produce Company operates from its Headquarters/Warehouse in Los Angeles, CA and maintains a similar facility in Phoenix, AZ. Also part of the Company, and in operation from the Phoenix facility is “Southwest Truck Brokers.”