Giumarra to launch persimmon marketing plan at FPFC

PRESS RELEASE LOS ANGELES – July 11, 2019 – In preparation for California’s upcoming fall persimmon season, Giumarra BB #:153202 will unveil the company’s #DoYouFuyu marketing program at The FPFC Expo on July 16 in Anaheim, CA. The company encourages Expo attendees to stop by booth 459 to take a “#DoYouFuyu Selfie” and connect with Giumarra marketing staff to discuss ways to leverage the program for their fall sets.

#DoYouFuyu encompasses a colorful logo and hashtag promotion for social media, as well as marketing resources designed to educate both consumers and produce staff about the persimmon category. Customizable program elements include point-of-sale materials, displays, recipes, and grower stories.

“Giumarra is entering our third season as the largest persimmon supplier in the U.S., shipping from Reedley, California,” says Jeannine Martin, Director of Sales for Giumarra Reedley. “Our volume for 2019 is increasing 20 percent and this growth presents a perfect opportunity to plan aggressive promotions at retail. Consumers are always looking for new, exotic items and we have found that retailers who cross merchandise our bagged program with our bulk persimmons increase initial sales and generate repeat purchases.”

Giumarra will offer Fuyu persimmons for shipment in early September. The persimmons will be available in one-layer cartons or 2-lb. high graphic handle bags in a 15/2-lb. master carton. Additional specialized program packaging will also be available.

“Fuyu persimmons are trending with millennial shoppers looking for new, healthy snacks on the go; Fuyus are perfect because you eat them raw – skin and all – just like an apple,” says Kellee Harris, Regional Business Director for the Giumarra Companies. “#DoYouFuyu is a fun, playful way to reach this target audience and inspire foodies hungry for new eating experiences.”

Ms. Harris also noted that persimmons work well in a variety of sweet and savory recipes and a serving of one persimmon is an excellent source of fiber, manganese, and vitamins A and C.

For more information, please contact Giumarra Reedley at (559) 897-5060.

About the Giumarra Companies:
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.

The Nature’s Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature’s Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:

CONTACT:
The Giumarra Companies
Megan Schulz
(213) 627-2900
mschulz@giumarra.com
www.giumarra.com
www.naturespartner.com