Frieda’s red dragon fruit arrives mid-June for Indpendence Day promotions

PRESS RELEASE Los Alamitos, CA (May 2019) – Grown on the lush and sunny volcanic hills of Nicaragua, Frieda’s BB #:127169 red dragon fruit is about to be hand-picked.

According to a recent survey by C+R Research in partnership with Frieda’s, 38% of shoppers say they are more likely to shop at your store if you carry red dragon fruit and 62% of shoppers say they are worth paying more for, compared to traditional white-fleshed dragon fruit.

With this in mind, Frieda’s has created a limited-edition ElastiTag® to help buyers and shoppers identify this red-fleshed dragon fruit.

Its beautiful appearance and attractive deep red-magenta flesh make this unique fruit a must for attention-grabbing displays.

“We are recommending retailers to merchandise red dragon fruit alongside young coconuts (on ice) and blueberries to increase dollar ring for the July 4th holiday,” says Alex Berkley, sales manager at Frieda’s specialty produce.

This beautiful and refreshing tropical fruit can be simply peeled and enjoyed alone, or added to summer classics like salsa, fruit salads, and smoothies. Frieda’s red dragon fruit is not only one of the sweetest dragon fruits with a Brix of 17, but its mild flavor also complements summer classics like pineapples and strawberries. It can also be used as a garnish or ingredient for cocktails or as festive table decoration.

Available in 6, 9, 12 and 18 count and a baby “snackable” size, we expect it to be available all summer through October. Contact your Frieda’s account representative today for merchandising suggestions that drive higher traffic to your produce department and increase dollar ring and overall sales.

About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.