Applewood Fresh Growers announces new produce launch

Applewood Fresh Growers LLC is excited to announce its expansion to a company that not only offers delicious, quality apples but also fresh Michigan asparagus. The asparagus season in Michigan lasts from approximately May 10th to June 25th. This is a tight window for the harvesting season, so our partner, New Era’s American Asparagus, is sharp day in and day out on production.

“We are excited to partner with New Era’s American Asparagus to bring our customers the best asparagus Michigan has to offer. This partnership is the next iteration in our strategic plan to diversify,” said Nick Mascari, President at Applewood Fresh.

Michigan is now the largest asparagus growing region in the US thanks to its unique, sandy loam soil along the shores of Lake Michigan. What separates New Era’s American Asparagus from any asparagus packing shed in Michigan is that product is cooled with a Hydrocooler immediately after harvest. The product is then placed in a cooler prior to packing inside a completely refrigerated packing room. Caleb Coulter, Owner of New Era’s American Asparagus, explained: “We keep this process as short as possible to increase our customer’s shelf life & quality of the product.”

Michigan asparagus has excellent flavor and a long shelf life. Consumers prefer locally grown asparagus so Applewood Fresh offers new marketing tools to support the Michigan asparagus program.  The eye-catching marketing material includes grower and product POS, recipes, high resolution photos, and more.

For more information, please contact your Applewood Fresh representative today!

About Applewood Fresh

Applewood Fresh Growers LLC, a grower, packer, shipper and marketer of the finest Michigan apples, can trace its roots back to 1935 and the founding of affiliate company Applewood Orchards. Now on the third generation of family ownership, the company represents growers at primarily family-owned orchards across the state that inspire the mission to bring quality apples to consumers year-round. Applewood Fresh currently ships 21 apple varieties nationwide. For more information, please visit ApplewoodFresh.com

Media Contact: Antonia Mascari, 616-239-2869, ascari@applewoodfresh.com