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Former Aldi UK executive appointed Lidl US Chairman

Lidl US
(Lidl photo)

Company Press Release: Arlington, VA – Lidl US announced today that it would welcome Roman Heini to its leadership team as Chairman, effective March 1, 2019.

Heini, who joined Lidl last October, will relocate to the company’s Arlington, VA headquarters to collaborate with the management team led by Lidl US CEO Johannes Fieber. Together, the team will continue to focus on supporting and optimizing Lidl’s U.S. store operations, its Best Market integration in New York and New Jersey, and the grocer’s ongoing expansion into new markets along the East Coast.

Heini’s appointment as Chairman also reflects the company’s commitment to the American market and strengthens Lidl’s ability to support dynamic business development in the future.

In taking responsibility for the American business, Heini will build on the successful work of International Board member Michael Aranda, who will assume new responsibilities on Lidl’s management board in Europe.

“Roman’s decision to relocate to our Arlington headquarters with this appointment underscores Lidl’s commitment to the U.S. and is a major step forward in positioning us for dynamic growth,” said Johannes Fieber, Chief Executive Officer of Lidl US. “I look forward to welcoming Roman to the U.S. and driving Lidl’s success together.”

“I am honored to have the opportunity to join the capable team at Lidl US and to contribute to our expansion in the United States,” said Roman Heini, incoming Chairman of Lidl US. “I look forward to working closely with the team as we continue to tackle the priority projects of our U.S. business.”

About Lidl

Lidl operates about 10,500 stores in 29 countries, offering customers the highest quality fresh produce, meat, bakery items and a wide array of household products at the lowest possible prices. Lidl first established its U.S. headquarters in Arlington County, Virginia, in June 2015, and today sells its award-winning products in more than 60 stores across 9 east coast states. For more information, visit