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FreshXperts adds Nick Pasculli to partnership

Company Press Release – FreshXperts is delighted to welcome its newest team member, Nick Pasculli, to the group of expert produce industry consultants. Nick Pasculli is well regarded in the fresh produce industry for his expertise in brand strategy, creativity, marketing, business development, and leadership development. In addition to his long career in fresh foods, Nick has dozens of years of experience in commercial banking and finance. As a first generation Italian-American born in Hoboken, New Jersey, Nick has called the “Salad Bowl of the World” (Salinas) home for the last 30 years. He grew up in the industry and credits his passion to his mentor and father Morris Pasculli who retired from Markon several years ago. Nick has a Bachelor’s Degree in Business Administration/Marketing from California State University, Fresno and a Master’s Degree from Loyola University, New Orleans.

FreshXperts is thrilled to have Nick join the team; his almost 30 years of expertise and experience in the industry is going to be nothing but beneficial. Nick is the president and CEO of The Marketing Department, Inc, (better known as TMD Creative) based in Salinas and San Diego California. Before starting his own company, Nick worked for the industries most respected grower/shippers to include, Tanimura & Antle, Naturipe Berry Growers and D’Arrigo Bros. Co. of CA. TMD Creative works directly with some of the largest fresh food producers in North & South America as well as Europe. In addition, Nick has been teaching at the college level at the highly regarded Hartnell College Agriculture and Technology Institute located in Salinas, CA.

Anthony Totta, founder of FreshXperts, said; “Nick brings to our group a broad base of experience in the use of technology as we brand and market our clients. We hope to assist clients in upgrading the look, feel, and content of print and digital materials to communicate an accurate reflection of who our clients are and what they offer as a supply chain partner.”

Pasculli was first introduced to the FreshXperts a few years ago by long time professional associate Anthony Totta, founder of FreshXperts. Pasculli, President of TMD Creative (Salinas based Ag Marketing and PR firm), and was intrigued by the core values of the FreshXperts. The core values of partnerships, a focus on the fresh food industry, developing lasting relationships, trust, quality and excellence are perfectly aligned perfectly with the way Pasculli conducts his business. Pasculli said, “The decision to join FreshXperts was an easy one for me. Having known several members of the group for years I was very comfortable with the decision and felt I would really fit in. Our value alignment and the collection of complimentary experience of the other members of the team make perfect sense.” Pasculli continued, “I am delighted to be part of a group of experts that share my broad-based experience to create bottom line results for our clients.”

FreshXperts operates on the premise that collaboration with their team of professionals produces value for their clients, thus offering deeper, more comprehensive consulting services that produce outstanding results and ROI.

About FreshXperts

The FreshXperts are produce industry consultants with specific areas of expertise who have banded together to offer clients a broad range of solutions in mergers and acquisitions, operations, marketing, sales, merchandising, governance, strategic planning, supply chain (including cool chain), e-commerce, social media, online, and more. Each FreshXpert has been thoroughly vetted and adheres to the FreshXperts Code of Ethics. FreshXperts’ reputation for honesty, trust, and fairness in the produce industry has been established over the years and will continue to be preserved during all consulting activities. The FreshXperts are always interested in adding new expertise to the group.

CONTACT: Anthony J Totta, Produce Industry Consultant, FreshXperts LLC, 816 522-8262,