Company Press Release
The Fresh Market, Inc., a leading specialty grocery retailer, announced today the appointment of Mary Kellmanson as the company’s chief marketing officer, effective immediately. Ms. Kellmanson joins The Fresh Market with more than 20 years of experience in the grocery industry. In this role, Ms. Kellmanson will serve as a member of the senior leadership team, overseeing all aspects of The Fresh Market’s marketing and brand strategy, as well as public relations and communications.
Ms. Kellmanson began her career with Wegmans Food Markets, where as vice president of marketing and advertising, she was responsible for branding, new store openings, market research, loyalty card and online programs. Following her role at Wegmans Food Markets, she became senior vice president of marketing at Winn-Dixie Stores and its acquirer, Bi-Lo Holdings. Ms. Kellmanson’s most recent roles include chief marketing officer for Skeeter Snacks, LLC, an emerging brand specializing in all-natural, healthy nut-free snacks, and senior vice president of marketing at Web.com – a global provider of online services for small businesses.
“With her impressive track record of successful innovation in driving corporate brand strategy, we are energized by the leadership Mary brings to our team,” said Larry Appel, president and chief executive officer of The Fresh Market. “I am confident that her results-oriented approach and insight into food retailing will put her in a strong position to assess and optimize The Fresh Market’s programs.”
Ms. Kellmanson received an M.B.A. in marketing from the University of Rochester and a Bachelor’s degree in government from Franklin & Marshall College. She has been frequently recognized by trade publications as a leading executive and leader in the grocery industry.
“The Fresh Market has long been recognized as a brand that offers high-quality, curated products and delicious fare,” said Ms. Kellmanson. “I look forward to building upon that reputation through new ideas and programs, and I welcome the opportunity to elevate awareness around the exceptional experience The Fresh Market offers for our guests.”
About The Fresh Market, Inc.
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing fresh, delicious food with friendly service in a warm and inviting atmosphere. From seasonally fresh produce to exceptional quality meat and seafood, signature baked goods and thousands of organic options, The Fresh Market is dedicated to offering its guests the most delicious and inspiring foods available. As a destination for weekly shopping and special occasions, The Fresh Market provides a thoughtful product assortment curated for all tastes and culinary preferences. The company operates 176 stores in 24 states across the U.S. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram and Pinterest.