Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Plums peak with higher volumes, steady prices
As the domestic plum season hits its peak in mid-July, retail volume is up with dollars flat. The latest retail scan data from IRI Worldwide shows plum volume...
As the domestic plum season hits its peak in mid-July, retail volume is up with dollars flat.
The latest retail scan data from IRI Worldwide shows plum volume up 14% in the week ending July 12, with dollars flat, up slightly at 0.7%.
“This fruit is an excellent choice for this summer,” says Raul Lopez, vice president for Agtools Inc. BB #:355102 “California is supplying all the market and the volumes are growing every week.”
Blue Book has teamed with Agtools Inc., the data analytic service for the produce industry, to look at a handful of crops and how they’re adjusting in the market during the pandemic.
To date this season, volume is 2.4 million pounds higher than 2019.
“The volume is growing every week since mid-May, and compared to 2019, this year has grown more than 13% and almost 150% more than 2018,” Lopez said. “It looks like last week the volume peaked and it is the best week of all three years.”
F.O.B. price for 40-45 this year have been higher than 2019, starting above $35 in mid-June, before dropping to about $25 in mid-July.
“Prices may remain in that range if the volume does not increase,” Lopez said. “The smaller sizes are more economical.”
Terminal market prices are steady for all sizes, ranging from $22 to $26 at the Los Angeles Terminal Market. Lopez notes movement of volumes has not been affecting prices.
Lopez expects volumes to decrease for the rest of the season.
“Comparing the last 3 years of 2017 thru 2019, we have a better scope of what we can expect,” he said. “Mid-July is the peak of the season, and in August and September the volumes are reduced every week.”
Pamela Riemenschneider is the Retail Editor for Blue Book Services.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
USHBC launches blueberry accelerator program
The U.S. Highbush Blueberry Council launches the Blueberry Boost Accelerator — a new program designed to discover and support startups
FTE: Ending tomato suspension agreement protects all U.S. tomato producers
The core issue is the proven dumping by Mexican growers, which violates legal agreements and harms U.S. farmers, said Robert Guenther.
IFPA responds to House proposal to reduce WIC produce benefits
IFPA's statement warns of dangers of House Agriculture Subcommittee bill that reduces the fruit and vegetable benefit in WIC.
Texas importer files chapter 7
On June 5, 2025, Mayan Farmers Produce filed for voluntary bankruptcy under Chapter 7 in the United States Bankruptcy Court.
National Mango Board partners with Squishmallows for summer campaign
This summer, the National Mango Board is teaming up with fan-favorite Squishmallows to celebrate peak mango season in the sweetest way.
California Walnut Board & Commission launches ‘Feel Good’ campaign
Grounded in consumer research, the “Feel Good” campaign is designed to modernize the image of California walnuts for younger shoppers.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved