The Produce for Better Health Foundation BB #:157162 wants to let produce marketers know it has partnerships available to reach the 1 million-plus consumers engaged with PBH.
That includes a March 2020 promotion with Hy-Vee’s 165 in-store dietitians involving PBH’s new tagline “Have A Plant.”
In a June 4 webinar, PBH president and CEO Wendy Reinhardt Kapsak said, “PBH is a strong influencer, and we need to share that message. We’re opening it up to PBH members to use to reach a big audience.”
The effort is part of the larger PBH refocus this year, highlighting the emotional well-being and lifestyle benefit for consumers who eat more fruits and vegetables, rather than the prescriptive messages of the past.
Kapsak said PBH’s influence is significant:
-1 million Facebook followers
-62,500 Twitter followers
-40,000 monthly Pinterest views
-17,800 Instagram followers
-200,000 visitors per month to fruitsandveggies.org
-74,000 consumer e-newsletter subscribers
Katie Toulouse, PBH communications director, said produce companies can also amplify their message to consumers by using the Fruit and Vegetable Ambassadors in Action, a group of media influencers, who are volunteering their platforms for PBH but are also available for partnerships with produce and retail companies.
The Produce for Better Health Foundation BB #:157162 wants to let produce marketers know it has partnerships available to reach the 1 million-plus consumers engaged with PBH.
That includes a March 2020 promotion with Hy-Vee’s 165 in-store dietitians involving PBH’s new tagline “Have A Plant.”
In a June 4 webinar, PBH president and CEO Wendy Reinhardt Kapsak said, “PBH is a strong influencer, and we need to share that message. We’re opening it up to PBH members to use to reach a big audience.”
The effort is part of the larger PBH refocus this year, highlighting the emotional well-being and lifestyle benefit for consumers who eat more fruits and vegetables, rather than the prescriptive messages of the past.
Kapsak said PBH’s influence is significant:
-1 million Facebook followers
-62,500 Twitter followers
-40,000 monthly Pinterest views
-17,800 Instagram followers
-200,000 visitors per month to fruitsandveggies.org
-74,000 consumer e-newsletter subscribers
Katie Toulouse, PBH communications director, said produce companies can also amplify their message to consumers by using the Fruit and Vegetable Ambassadors in Action, a group of media influencers, who are volunteering their platforms for PBH but are also available for partnerships with produce and retail companies.
Greg Johnson is Director of Media Development for Blue Book Services
