Tag: pma

Last week we shared that the Produce Marketing Association {{BB #:153708}} would join AgStack Foundation as a founding member, alongside other partners including Centricity Global, Farm OS, IBM, McKinsey and Company, Mixing Bowl & Better Food Ventures and more.

Marketing fresh produce in 2021 is different than 2020 and 2019, and there’s no going back.

The Boards of Directors of PMA and United Fresh will each host a member vote seeking consent in support of the resolution unanimously approved on March 29, 2021 by the Board of Directors for PMA and United Fresh to combine and form a new association serving the global produce and floral industry.

Produce Marketing Association (PMA) will hold an executive workshop on April 19 to mobilize the global produce and floral industries in support of the UN International Year of Fruits and Vegetables (IYFV).

Center for Growing Talent by PMA, Karen Caplan and Jackie Caplan Wiggins have come together to announce the founding of the Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship that will enable a woman in the industry to attend the Women’s Fresh Perspective Conference each year at no cost.

At a virtual press conference held on April 1, leaders from both organizations shared some insight into why they’re coming together now, after decades of speculation and nearly a decade after previous negotiations fell apart.

For the last year, the Produce Marketing Association has met with a group of members weekly to discuss the state of produce in foodservice. As PMA predicts that the business will start to come back by summer, the group projects where the industry will go next.

The long anticipated merger between United Fresh and PMA hit on the last day of Q1 2021. Why now and what's next?

The new association will be led jointly by Cathy Burns and Tom Stenzel as Co-CEOs throughout 2022. After that time, Burns will become the sole CEO.

For the last year, the Produce Marketing Association has met with a group of members weekly to discuss the state of produce in foodservice. As PMA predicts that the business will start to come back by summer, the group projects where the industry will go next.